Digital Marketing Training

This comprehensive Digital Marketing Course is designed to equip learners with the essential skills and strategies needed to succeed in the digital landscape. Covering key areas such as SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics, the course blends theoretical knowledge with practical applications using industry-standard tools and real-world case studies.

Whether you're a student, entrepreneur, freelancer, or marketing professional, this course will help you build, manage, and optimize effective digital marketing campaigns across multiple platforms.

🔍 What You Will Learn

How to develop and implement a complete digital marketing strategy

Search Engine Optimization (SEO) techniques to improve website visibility

Google Ads and pay-per-click (PPC) advertising campaigns

Social media marketing for platforms like Facebook, Instagram, and LinkedIn

Content marketing and copywriting that drive engagement

Email marketing automation and segmentation

Using Google Analytics and other tools to measure and improve performance

Affiliate and influencer marketing strategies

Online reputation management and brand monitoring

🛠️ Course Features

100% practical and
project-based learning

Real-world
capstone projects

Code reviews and
mentor support

Resume and GitHub
portfolio development

Lifetime access to
course materials (if online)

Certification upon
successful completion

🧑‍🎓 Who Should Enroll

🧰 Tools You Will Use

Google Ads & Analytics (GA4)

Meta Ads Manager (Facebook & Instagram)

WordPress & Website Builders

SEMrush / Ubersuggest / Ahrefs

Mailchimp / Brevo (Sendinblue)

Canva, Buffer,
Hootsuite

🎯 Course Outcomes

By the end of this course, learners will be able to

Plan and execute end-to-end digital marketing campaigns

Generate leads, drive traffic, and convert customers online

Analyze and optimize marketing performance using key metrics

Build a portfolio to showcase digital marketing skills to employers or clients

📚 Digital Marketing Course Content

🔰 Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Difference between Traditional and Digital Marketing
Benefits and scope of Digital Marketing
Key Digital Marketing Channels
Understanding Digital Marketing Funnel (Awareness → Conversion → Retention)

🌐 Module 2: Website Planning & Development

🔍 Module 3: Search Engine Optimization (SEO)

How Search Engines Work
Types of SEO: On-Page, Off-Page, Technical
Keyword Research & Planning
Meta Tags, Header Tags, and URL Structure
Link Building & Backlinks
Local SEO & Google My Business
Tools: Google Search Console, SEMrush, Ubersuggest

🎯 Module 4: Search Engine Marketing (SEM) / Google Ads

Introduction to Paid Ads (PPC)
Google Ads Account Setup
Search, Display, Shopping & Video Ads
Keyword Match Types & Bidding Strategies
Ad Copywriting and Extensions
Campaign Optimization & A/B Testing
Google Ads Metrics & Reporting

📱 Module 5: Social Media Marketing (SMM)

Importance of Social Media in Digital Marketing
Organic vs. Paid Social Media
Strategy for Different Platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok
Facebook & Instagram Ad Campaigns
Audience Targeting and Retargeting
Social Media Content Planning and Scheduling
Tools: Meta Business Suite, Canva, Hootsuite

📝 Module 6: Content Marketing

Importance of Content in Digital Marketing
Types of Content: Blog, Video, Infographics, Social Media Posts
Content Creation & Optimization
Content Calendar Planning
Storytelling & Content for Branding
Tools: Grammarly, BuzzSumo, Canva

📧 Module 7: Email Marketing

Email Marketing Fundamentals
Building and Segmenting Email Lists
Designing Email Campaigns
Automation & Drip Campaigns
Email Deliverability & Spam Avoidance
Email Deliverability & Spam Avoidance

🤝 Module 8: Affiliate & Influencer Marketing

📊 Module 9: Web Analytics & Reporting

Introduction to Google Analytics (GA4)
Setting Up Analytics and Tracking Codes
Understanding Traffic Sources and User Behavior
Event Tracking and Conversion Goals
Using UTM Parameters
Creating Performance Reports and Dashboards

🌟 Module 10: Online Reputation Management (ORM)

🧠 Module 11: Digital Marketing Strategy & Planning

Creating an Integrated Digital Marketing Plan
Defining Target Audience and Buyer Personas
Budget Allocation and Channel Selection
Setting KPIs and Campaign Goals
Case Studies of Real Campaigns
Funnel Design: TOFU → MOFU → BOFU

💼 Capstone Project

🛠️ Optional Tools & Certifications

💼 Land job at your dream company

🪪 Course Certificate

Showcase your certificate as symbol of couse copliation

Official & Verified

Ideal for fast-paced learning with daily live sessions and hands-on projects

Easily Shareable

Suitable for working professionals or students balancing other commitments

Enhance Credebility

Suitable for working professionals or students balancing other commitments

Better Opportunities

Suitable for working professionals or students balancing other commitments

Industry Leading Placement

Whether you're aspiring to become a Digital Marketing developer, looking to enhance your career, or build your own end-to-end applications, this

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Corporate Training Solutions

Empowering Teams. Driving Results.

At Course Approach, we understand that people are your greatest asset. Our Corporate Training Programs are designed to equip your teams with the skills, tools, and mindset needed to excel in today’s competitive business landscape.